Buy the 12 Packs: 2 ct. (24 total) Charmalong™ Rose Gold Plated Letter Charm by Bead Landing™ at Michaels. Personalize your jewelry making and DIY craft projects with these Charmalong letter charms by Bead Landing. You can use these charms to make cute jewelry pieces for a loved one with their initials. The charms are also perfect for accenting gift tags, scrapbook pages, cards, bookmarks and more.