Holiday Showcase 2022

Welcome to the Holiday Showcase!

The swirl of energy that sweeps down Lookout Mountain, across the Tennessee River, and into our homes every winter is magical. Putting together gift lists, wrapping a cozy scarf around your neck, and piling in the car together to go shop and support our community is instantly nostalgic, but somehow feels just as exciting every year. For 35 years, Santa’s welcomed families at Hamilton Place, making memory after memory.

This year, we invite you to discover how special community is at the mall. From our local teams’ must-have gifts you can’t find anywhere else to our seasonal shops that offer those beloved holiday treasures, here for a limited time, come shop community at Hamilton Place. Make memories together.

Discover Our

Favorite Retailers This Holiday Season

Hollie Ray Boutique

Sister-created, sister-owned, this family shop out of Franklin, TN has that sophisticated, trendy Southside fashion down. Think: "Common House meets a stroll on Walnut Bridge." We love the effortless, timeless elegance of this local boutique and their female-empowered mission.

Palmetto Moon

Every time we step inside this Southern gem, we have a new obsession. Full of inspired gifts with plenty of collegiate gear for all your cheering needs, Palmetto Moon also has all the Southern brands we love in one spot. Up your stocking stuffer game this year.

Tradehome Shoes

One of our newest stores, this employee-owned retailer is not only full of brands we love, but the team is a bundle of energy, good vibes, and cares so much about finding your favorite new shoes. Super knowledgeable, they take footwear seriously. Plus, Chacos. Need we say more?

Molly Green

Taking chances in fashion is fresh and on-trend. Molly Green plays with vintage patterns and modern lines, creating one of the most fun shops in all of Chattanooga. It lets us establish our own Nooga style. We love that it invites freedom and expression, and the team there is wonderfully outgoing, always ready to assist with your fashion needs.

96' Kickz

When young entrepreneurs make a huge splash, it’s awe-inspiring. The 96’ Kickz team had a dream and worked hard to make it a reality. This marking their first venture out of Knoxville, it’s a must for any sneakerhead. We’re so proud to have this dedicated and passionate team here. Dropping heat every day, their shoes will make you the greatest gift-giver of all time.

Explore Our

Seasonal Retailers - Here for a Limited Time

Hickory Farms

There is a sweet nostalgia seeing Hickory Farms in the mall. It means it’s the time of year for hot cocoa, movies by the fire, and Christmas music on repeat. Here for just a few short weeks, it’s one of our first stops in the mall during our holiday shopping adventures. Right across from Red Robin this year, let the merry holiday season begin right when you enter the mall.


go! calendars & games

go! calendars & games has gifts for everyone. Browsing the endless options of calendars, it’s tough to pick the best choice for grandma, for your co-worker, or for your cousin visiting from out-of-town. Finding a fun new board game to play with friends and family during the holiday break, this is a pop-up store we wish was here all year long.


Christmas Ornaments Cart

Picking out an ornament with loved ones each Christmas makes your tree come to life. Hanging memory after memory on the branches, it’s such joy to find the ornament cart in the mall each November. Whether it’s a funky, new ornament, or a classic, timeless sleigh with reindeer, a visit to this cherished cart is a must during the holidays.