Sephora (inside JCPenney)What is Sephora? The ultimate beauty playground. Makeup must-haves, cutting edge skincare and fabulous fragrances from all the hottest brands, plus educated experts in every store. Stroll in and experience a virtual paradise of endless beauty options with everything you need to sample and spritz yourself pretty. Consultations are free, just ask! And, you can try on every product in the store.