What it Does: Redken Color Extend Blondage is a color-depositing purple shampoo for blonde and highlighted hair. This shampoo features key ingredients salicylic acid to strengthen and repair blonde hair from the core and pure violet (purple) pigments to remove unwanted brassiness and leave blonde hair color cool and bright. This formula gently cleanses and adds softness. If you're blonde, purple shampoo should definitely be a regular part of your haircare routine.  How to Use: Use a complete system with Color Extend Blondage Conditioner. Wearing suitable gloves, apply to wet hair, lather and rinse well. Repeat if necessary. For maximum benefits, leave second lather on 3-5 minutes. Rinse. Follow with Color Extend Blondage Conditioner. Hair Type: Textured, Wavy, Straight Concerns: Color Protection, Damaged Fluid Ounces: 10 oz. Ingredients: Paraben-Free Formulation: Liquid Country of Origin: Made in US Ingredients: Aqua / Water, Sodium Laureth Sulfate, Coco- Betaine, Glycol Distearate, Cocamide Mipa, Sodium Lauryl Sulfate, Parfum / Fragrance, Amodimethicone, Sodium Chloride, Sodium Benzoate, Polyquaternium-7, Polyquaternium-10, Peg-40 Hydrogenated Castor Oil, Ci 60730 / Acid Violet 43, Salicylic Acid, Carbomer, Bht, Trideceth-6, Linalool, Arginine, Glutamic Acid, Serine, Hydroxypropyltrimonium Hydrolyzed Wheat Protein, Cetrimonium Chloride, Coumarin, Sodium Acetate, Isopropyl Alcohol, Phenoxyethanol, Sodium Hydroxide, Citric Acid Please be aware ingredients are subject to change periodically. It is recommended you check the product packaging prior to use for a complete ingredient list.